The Art of Washing Dishes

Process Analysis: The Art of Washing Dishes Eibby Porras Hodges University ENG-0992 Professor Greg Durrschmidt July 9, 2012 Process Analysis: The Art of Washing Dishes My Aunt Grace taught me a very important lesson: the art of washing dishes. When I was eight years old, she invited me to her home for dinner. Afterwards, taking me to her modest kitchen, she asked me to help her wash dishes. She started by telling me the story of how she learned with my great grandmother and today was my opportunity to learn this splendid lesson.This method starts before getting to the sink at the dinning table, by dividing all dishes. At the sink, they are carefully washed with soap and water in a specific order. The process comes to an end by drying and putting everything away. Her rule was never leave dirty dishes over hour in the sink and even worst never leave them for the next day, because it was unhygienic. This of course was many years ago.This process starts at the dinning table; once everyon e has finished eating, they are excuse to leave the table. The first step is to clean all the dishes from leftovers; then the plates are arranged by dimension and they are piled up carefully without making a lot of noise, then all silverware is put together and finally glasses are picked up. Next, all dishes are taken to the sink; the amazing part is that no soaking is required because as soon as everyone is finished, dishes are washed.The next step is to put soap on a sponge and start washing first all glasses as a result; glasses will be free from stains and grease. Consequently, plates are washed with soap and water. Finally, all silverware is washed. All dishes are then rinsed off following the same order glasses, plates and silverware placing them on dish rack. Glasses need to be facing down, so that water runs down from the inside faster, plates are put vertically and silverware can be put vertically or horizontally.Back in the day there was not optional to leave dishes out to dry by them selves, dishes had to be dried with a towel and then placed back in the cabinet. In conclusion, I have to admit that being a housewife is not a easy job, personally I dislike doing dishes not matter which way they are done; oftentimes when I leave dishes overnight I wake up saying to myself Aunt Grace said do dishes within an hour. I reminisce and cherish that moment. It was a very special day.

Jane Addams essays

Jane Addams essays Jane Addams was born on September 6, 1860 in Ceadarville, Illinois. She entered the Womans Medical College of Philadelphia after receiving her A.B. degree from Rockford College in 1882. Addams is remembered as a feminist icon, a social activist, and a reformer. She is one of many female social reformers that was active in the early twentieth century. Her most popular creation was the Hull House in Chicago in 1889. Jane witnessed the heartaches of life, the loss of loved ones, postwar depression, and how people were not able to escape it. Her father, John Addams, whom she admired, encouraged her not to pretend to understand what you didnt understand and to always be honest with yourself inside and out. It was said that women should prove themselves in what was still a mans world. Her travels encouraged her to do something about her concern for the welfare of the other half in other words known as the poor. Jane had inspired other women to work for sanitation and housing laws, to improve school systems, to join the Womens Suffrage, to support the legal protection of immigrants, and anything that would improve the way of life. After seeing Toynbee Hall in London, she realized the need for something similar in her country. It was Toynbee Hall, which inspired the Hull House. On September 18, 1889 the Hull House opened its doors to people in need of relief. Addams and her colleague, Ellen Starr, took care of children who had working mothers, arranged for medical care for the sick, and fought against the diseased streets which spread sickness and disease through the neighborhood. It was the beginning of one of the great social movements in America and was an action that allowed Jane to break away from the roles women were being portrayed by. The Hull House became the community center all throughout Chicago. It was a boys club, an art museum, a theater, a music school, ...

Joshua L. Chamberlain in the American Civil War

Joshua L. Chamberlain in the American Civil War Birth Early Life: Born in Brewer, ME on September 8, 1828, Joshua Lawrence Chamberlain was the son of Joshua Chamberlain and Sarah Dupee Brastow. The oldest of five children, his father desired that he pursue a career in the military while his mother encouraged him to become a preacher. A gifted student, he taught himself Greek and Latin in order to attend Bowdoin College in 1848. While at Bowdoin he met Harriet Beecher Stowe, the wife of Professor Calvin Ellis Stowe, and listened to readings of what would become Uncle Toms Cabin. After graduating in 1852, Chamberlain studied for three years at the Bangor Theological Seminary before returning to Bowdoin to teach. Serving as a professor of rhetoric, Chamberlain taught every subject with the exception of science and math. Personal Life: In 1855, Chamberlain married Frances (Fanny) Caroline Adams (1825-1905). The daughter of local clergyman, Fanny had five children with Chamberlain three of which died in infancy and two, Grace and Harold, which survived to adulthood. Following the end of the Civil War, the Chamberlains relationship became increasingly strained as Joshua had difficulty readjusting to civilian life. This was exacerbated by his election as Governor of Maine in 1866 which necessitated him being away from home for long periods.   Despite these problems, the two reconciled and remained together until her death in 1905. As Fanny aged, her sight deteriorated, leading Chamberlain to become a founding member of the Maine Institution of the Blind in 1905. Entering the Army: With the beginning of the Civil War, Chamberlain, whose forefathers had served in the American Revolution and War of 1812, sought to enlist. He was prevented from doing so by the administration at Bowdoin who stated he was too valuable to lose. In 1862, Chamberlain requested and was granted a leave of absence to study languages in Europe. Departing Bowdoin, he quickly volunteered his services to the governor of Maine, Israel Washburn, Jr. Offered command of the 20th Maine Infantry, Chamberlain declined stating he wished to learn the trade first and instead became the regiments lieutenant colonel on August 8, 1862. He was joined in the 20th Maine by his younger brother, Thomas D. Chamberlain. Serving under Colonel Adelbert Ames, Chamberlain and the 20th Maine mustered in on August 20, 1862. Assigned to the 1st Division (Major General George W. Morell), V Corps (Major General Fitz John Porter) of Major General George B. McClellans Army of the Potomac, the 20th Maine served at the Antietam, but was held in reserve and did not see action. Later that fall, the regiment was part of the attack on Maryes Heights during the Battle of Fredericksburg. Though the regiment suffered relatively light casualties, Chamberlain was forced to spend the night on the cold battlefield using corpses for protection against Confederate fire. Escaping, the regiment missed the fight at Chancellorsville the following May due to a smallpox outbreak. As a result, they were posted to guard duty in the rear. Gettysburg: Shortly after Chancellorsville, Ames was promoted brigade command in Major General Oliver O. Howards XI Corps, and Chamberlain ascended to command of the 20th Maine. On July 2, 1863, the regiment entered action at Gettysburg. Assigned to hold Little Round Top on the extreme left of the Union line, the 20th Maine was tasked with ensuring the Army of the Potomacs position was not flanked. Late in the afternoon, Chamberlains men came under attack from Colonel William C. Oates 15th Alabama. Repelling multiple Confederate assaults, he continued to extend and refuse (bend back) his line to prevent the Alabamans from turning his flank.   With his line nearly bent back upon itself and his men running low on ammunition, Chamberlain boldly ordered a bayonet charge which routed and captured many of the Confederates. Chamberlains heroic defense of the hill earned him the Congressional Medal of Honor and the regiment everlasting fame. Overland Campaign Petersburg: Following Gettysburg, Chamberlain assumed command of the 20th Maines brigade and led this force during the Bristoe Campaign that fall.   Falling ill with malaria, he was suspended from duty in November and sent home to recover. Returning to the Army of the Potomac in April 1864, Chamberlain was promoted to back brigade command in June after the Battles of the Wilderness, Spotsylvania Court House, and Cold Harbor. On June 18, while leading his men during an attack on Petersburg, he was shot through the right hip and groin. Supporting himself on his sword, he encouraged his men on before collapsing. Believing the wound to be fatal, Lt. Gen. Ulysses S. Grant promoted Chamberlain to brigadier general as a final act. Over the following weeks, Chamberlain clung to life and managed to recover from his wounds after undergoing an operation by the 20th Maines surgeon, Dr. Abner Shaw, and Dr. Morris W. Townsend of the 44th New York. Returning to duty in November 1864, Chamberlain served for the remainder of the war. On March 29, 1865, his brigade led the Union attack at the Battle of Lewis Farm outside Petersburg. Wounded again, Chamberlain was brevetted to major general for his gallantry. On April 9, Chamberlain was alerted to the Confederates desire to surrender. The next day he was told by V Corps commander Major General Charles Griffin that of all the officers in the Union army, he had been selected to receive the Confederate surrender. On April 12, Chamberlain presided over the ceremony and ordered his men to attention and carry arms as a sign of respect for their vanquished foe. Postwar Career: Leaving the army, Chamberlain returned home to Maine and served as the states governor for four years. Stepping down in 1871, he was appointed to the presidency of Bowdoin. Over the next twelve years he revolutionized the schools curriculum and updated its facilities. Forced to retire in 1883, due to aggravation of his war wounds, Chamberlain remained active in public life, the Grand Army of the Republic, and in planning events for veterans. In 1898, he volunteered for service in the Spanish-American War and was bitterly disappointed when his request was turned down. On February 24, 1914, the Lion of Little Round Top died at the age of 85 in Portland, ME. His death was largely the result of complications of his wounds, making him the last Civil War veteran to die from wounds received in battle.

Chronic Kidney disease with Hemodialyis Case Study

Chronic Kidney disease with Hemodialyis - Case Study Example The primary reason for her renal failure is obstructive uropathy which has been further complicated by hypertension and diabetes. Hydronephrosis is a condition that is caused by urine filled dilation of the renal pelvis which is then associated with progressive atrophy of the kidneys due to an obstruction of the urine outflow. The kidney eventually becomes a thin walled cystic structure with parenchymal atrophy, complete obliteration of the pyramids and cortex thinning. Bilateral obstruction will lead to renal failure. Hypertension is one of the major diseases that cause CKD. That is often related to poor control caused because of poor education of the patient and their family. One in three adults in the US and one billion people worldwide have hypertension and 26 million adults in the US have chronic kidney disease (Eskridge, 2010)." The National Committee on Prevention Detection, Evaluation, and Treatment of High Blood Pressure describes the relationship between blood pressure and DVD as continuous, consistent, and independent of other risk factors" (Eskridge, 2010. pg. 55). Hypertension damages the kidneys in a couple of ways. Renal damage causes the activation of the renin-angiotensin system. This can happen from the beginning and then the sympathetic nervous system is activated. As this system continues to be damaged, the damage is measured by the change in the GFR or the serum creatinine. As capillary pressure increases, the endothelial cells are damaged which then activates platelets and in terglomerular coagulation (Eskridge, 2010). All of this chronically leads to neprosclerosis. It also accelerates kidney disease caused by other chronic problems such as diabetes. People with diabetes are recommended to keep their blood pressure at 130/80 or below (Porth & Matfin, 2007). In the case of diabetes, diabetic nephropathy is the leading cause of chronic kidney disease and probably accounts of 40% of all new cases. Both type 1 and type 2 diabetes cause this type of renal failure. Diabetic neuropathy points to lesions in the kidney that are created in the diabetic kidney. The glomeruli are affected more than any other structure and there are some other problems such as capillary basement membrane thickening, diffuse glomerular sclerosis and nodular glomerulosclerosis (Porth & Marfin, 2007 pg. 1072). Renal enlargement as well as nephron hypertrophy and hyperfiltration occur early in the disease. This occurs because of the increased work that the kidneys must go through to pick up the excessive glucose . One of the firs t things that will be seen in diabetic renal failure is albumin in the urine. Hypertension as noted before push this disease forward and the symptoms manifest faster. Treatment Grace is being treated with Dialyzer-Revaclear with treatment time of 4 hours, a blood flow of 350ml/min, Dialysate K 1.5/Ca 1.25/Na (initial Cond 150-Final Cond 135)/ Bicarb 40, Dialysate flow 500ml/min, Dialysate temp 35.5 C, Heparin bolus 1.5u, heparin rate 0.8u/hr, ideal weight 78.5kg, pre weight 79kg, Target wt. 1.0kg. She is being dialyzed three times per week. Though hemodialysis has its own set of problems peritoneal dialysis would not be a good choice for Grace. Grace has a history of infections, she does not get around well, and lives in a retirement

Increasing Education of ADHD Therapies for Pediatric Nurses Research Paper

Increasing Education of ADHD Therapies for Pediatric Nurses - Research Paper Example The treatment methods largely adopted are based on medication which has been found to have mild to extreme effects on the users. These side effects have endangered the life of the users even though they have had a somewhat commendable effect on the individual in regard to the condition. Personally, I have had a chance of attending to an ADHD patient, a 12 year old child who had been placed with me for adoption. The child was diagnosed with ADHD four years ago and has since been on medication and no other complimentary interventions have been initiated to treat the disorder. Being in this situation has prompted me to delve deeper into finding an alternate solution in the treatment of ADHD. Through sufficient and quality research a workable and efficient means of treating ADHD can be arrived at, one that has minimal effect on the individual. In a bid to accomplish this task, this paper will start with an in depth review of ADHD including existent statistics, medication, effects of medi cation, non-medication therapies and their effectiveness in treating ADHD. This will be followed by a look at a viable solution to the ADHD problem and an evaluation of the present obstacles to implementing this solution. In conclusion, it is expected that this study will have availed a new way through which ADHD can effectively be handled with minimal effects to the individual. Literature review The Centre for Disease Control and Prevention (CDC) estimates that there are 5.2 million children aged 3-17 that have already been diagnosed with ADHD in United States. This means that 8.4% of all children have been diagnosed with ADHD (Centre for Disease Control and Prevention 2012). This points to increased diagnoses as a decade earlier lower rates had been reported with the overall diagnoses at the time being 6.9%. Based on gender, reported diagnoses indicate that boys are much more affected than girls, boys ADHD prevalence increased from 9.9% in 2000 to the current level of 12.3%, for g irls the rate in 2000 was 3.6% and this has also increased, though in a lesser magnitude to 5.5% (Centre for Disease Control and Prevention 2012). Another notable variable in the prevalence of ADHD is income levels, in 2000 the prevalence rates were the same across all income groups, but presently the prevalence has increased among children in low income families (100%-199%) as compared to families with income greater or equal to 200%. Lastly, ethnicity also seems to be a notable variable, in 2000 the prevalence rate among non-Hispanic white children ranged from 8.2%-10.6% while that of non-Hispanic black children ranged from 5.1%-9.5% indicating a higher prevalence among non-Hispanic white children (Centre for Disease Control and Prevention 2012). These variations seem to have presently leveled out within non-Hispanic white, and non-Hispanic black groups. Treatment for ADHD has proceeded on two fronts; biological and psychosocial interventions. Typically, the goal of biological tre atments is to reduce the children’s impulsivity and hyperactivity and to improve their attention skills (Barlow & Durand, 2009). Psychosocial treatments generally focus on broader issues such as improving academic prowess, decreasing troublesome activities, and improving social skills. Although these

John Smith, Roger Williams, and Mary Rowlandson present vastly Personal Statement

John Smith, Roger Williams, and Mary Rowlandson present vastly different views of Native Americans. How do you account for the differences - Personal Statement Example â€Å"Sixty or seventy of them, some black, some red, some white, some partly colored, came in a square order, singing and dancing out of the woods with their Okee†43. While having these positive sides, Smith describe them as being barbaric shows the negative aspect of the natives. This view was due to the torture he received from the natives when they imprisoned him. Robert William on the other hand describe native Indians as being industrious and rich for having the desire to trade with them instead of killing them. The difference in how Robert sees the Native Americans can be accounted for by the fact that he was a Christian minister who saw the natives as being equal to the white settlers. This can be seen through his vision of having peace and harmony between the Europeans and the settlers and the Natives who were fighting over land. Mary Rawlandson describes natives Americans as noble savages. This difference in views is seen by the fact that she did not like their lifestyle especially during the early period of her captivity. However, with time she came to admire this for their ability to survive under harsh environments with very limited amounts of resources. In turn she also came to learn how to survive in the environment. This difference in views is also seen by the fact that the natives showed her nobility through appreciating that she was a religious woman and therefore, giving her permission to respect the Sabbath day. â€Å"When Sabbath came they bade me to work but I told them it was the Sabbath day and desire them to let me rest, and I would do more tomorrow† 237. Despite of this, she still considered them as the enemy for capturing holding her hostage that led to the death of her children. In conclusion, it can be seen that the paper accounts the difference in views where John Smith considers them mainly as

Overview and Analysis of Emirates Airline

Overview and Analysis of Emirates Airline Emirates airline: aN overview Dubai based airline company is the subsidiary of Emirates Groups. The airline is the leading as well as the largest airline of not only UAE but also of Middle East. The airline operates more than 3400 flights per week. These flights take off from its hub at UAE to more than 133 cities in 73 countries around the world. The Emirates Groups service Emirates Sky Cargo undertake the cargo activities of this airline. According to 2007 report the airline is declared as the leading airline in term of revenue it generate, fleets (group of planes), and the passenger it carry, of Middle East. The airline is also the 10th largest airline in the world in term of travels who travel every week from this airline. From Dubai to Houston, Los Angeles, Sans Francisco, and Dallas company operate four of the world largest no stop commercial flight. Twenty year ago, Emirate Airline was born as the official airline of UAE. The airline in 1985 e started its operations, when in mid-1980’s the Gulf Air cutback to Dubai. From tan till now the airline has shown tremendous growth. The airline purchase its aircraft from the top companies in the world Air Bus and Boeing. The airline operates the mixed air fleets which are the wide-body aircrafts. And the company is one of the few in the world to use all wide-body aircraft. Recent by ordering 140 Air Bus A380s, the company is become the second to operate these air craft after Singapore. In aviation industry the company has established the strong brand name. Moreover, as the aviation leader in Middle East the company is providing quality services to its passenger from long ago. And this airline is hopeful in maintaining it strong growing position in future also. With many award in 2012 the company is also ranked 8th best airline in term of services it is providing around the world. culture and ORGANIZATIONAL structure The company has diverse culture, as it has many subsidizers and more than 50 parent company. And it’s operating in many industries and sectors. The industries company is catering are airport services, hospital industry, catering, and engineering. The total number of employees in this company were 38797 in the fiscal year 2011 (Group, 2011). The prime aim of the company as well as its employees are to deliver the unique and superior customer services. As for as, their employees are concerned, for them employees are their key assets and they provide many benefits to the employees including the old age benefits, fringe benefits, bonuses and many other benefits. They pay they gives to their employees are merit base pay as well as the pure performance based pay. Therefore, their employees are also loyal to the company (Group, 2011). Environmental Context Analysis of the UAE Organizations are referred as an open system, where there are many forces that directly or indirect affect the organizations. Environmental analysis is the analysis of forces around the organization that affect or make an impact on the ability of the organization to take decision. These forces are further divided as the macro forces as well as the micro forces. Micro forces are closer to company and have influence on company ability to full fill its customer’s needs and wants. These forces include the customers of the company, company itself, its competitors, the market intermediaries and many other stakeholders (Global Marketing Environmental Factors Affecting Marketing Strategy, 2013). Moreover, the macro environment of the company is the political, social, economic and technological forces around the company that affect the micro economic forces. In term of UAE, the environment of UAE is the dynamic environment. Economically the country is one of the fastest growing country in the world. The GDP growth of the country is exceptional. Some of the major contributor factor to this growing economy are the different sectors in the country ‘i.e.’ oil and gas sector, tourisms sector, transportation industry, education sector, trade sector, foreign direct investment, as well as many other sectors(). Micro environment of UAE is its trading partners, competitor ‘i.e.’ other countries in the Middle East region and UAE itself. While the macro factors are the political condition of the country its economic condition, society and the technological development in the country (PESTLE Analysis of UAE 2012, 2012). Economic Environment Economically the country has seen many ups and down in the previous years. However, the country has successfully take out itself from the economic crisis of 2008 and 2009, which was mostly due to world economic crisis and decline in trade. Today the economy of the country is growing on fastest pace and the recorded economy in 2013 was 4.4 percent, which was expected to reach at 4.8 percent this year. Due to ideal place for conducting businesses and due to best tourist spots in the country, the country is the ideal place for foreign investors. Socio-cultural Environment On social-cultural basis the country is one of the diverse in this Middle East region. People from many other countries come to live in UAE or for visiting UAE. Moreover, as the country has flourishing tourism industry therefore, from many country every year millions of people travel to UAE for holiday. Due to increasing diversity in the country there is mixed culture flourishing in the country (interact, 2014). Political and Legal Environment Politically UAE is strong and the political condition in UAE is stable. The environment is ideal for doing business as government does not interfere in business activities. The government has also establish a trade free zone for conducting businesses activities. Moreover, it has also provide lot of opportunities for foreign investors. In short, the government of UAE is stable politically, with strong political reforms. And the government is working hard for the development of UAE. Factors that may affect the airline industry are worldwide terrorisms and war. Technological Environment AND Natural Environment Technological the country is also growing, likewise in telecommunication industry Etisalat is the market leader, and providing best services in telecommunication industry around the world. The introduction of new technology will also affect the airline industry in positive as well as negative way. As for as natural resources are concerned UAE is rich in two of the biggest natural resources ‘i.e.’ petroleum and natural gas reserves. Competitor Analysis The competitors of Emirates Airline are the all other airlines from UAE. Some of the prominent airlines from UAE other than Emirates Airline are Etihad Airline, and Qatar Airline. Etihad Airline is another growing airline of UAE. The airline started its operations in 2003 and from that time till today the organization has shown exceptional growth in term of providing quality to the passengers who travel through this airline. Qatar Airline is another major competitor of Emirates Airline. In very short time span the company has establish it some a major competitor of other airlines. Right after its pre-lunch in 1997 Qatar Airline has awarded with many prestigious awards (Ceos message | Qatar Airways, 2014). However, the Emirates Airline is growing on a faster pace than its competitors. Direct Competitors In airline industry there is lot of competition. This section of the report will in-detail analyze some of the major direct and indirect competitors of Emirates Airline. And try to rate them on term on 1 to 5 rating in scale in term of quality by asking from people. We ask sample of 15 people to rate out competitor’s brands and our brand price quality on rating scale of 1 to 5. The analysis provided us with the certain weakness and strengths of Emirate Airline with regards to its competitors. Rating scale 1-5 Emirates Airline Etihad Airways Qatar Critical Success Factors rating rating rating Quality 5 4 3 Price 4 3 4 Availability 5 5 3 Good Will 4 3 4 Promotional Activities 5 4 3 Table 1 Emirates Airline receives rating of 4.6 rating, whereas, Etihad Airways receives an average of 3.8 rating and Qatar Airways receive the rating of 3.4. So it shows that over all Emirates Airline is working better as compared to other competitors. Moreover, there brand is better in term of quality, packaging and other factors to score higher these from customers. Analysis of Competitive Strategy and Position Positioning referred as the creating the image of the product in the mind of the customers as well as the consumers. These airlines mostly position there brand on following factors. These are mentioned in their mission statements, vision statement and as well as on their web site. Therefore we take the rating scale of 1-10 to rate these factors. The reason is that to know on which basis these organizations position their products. Rating scale 1 to 10 Emirates Airline Etihad Airways Qatar Airways Factors on which these airlines positioned their brands Rating Rating Rating Quality 10 9 8 Price 8 9 10 Availability 10 10 9 Good Will 9 9 8 Promotional Activities 10 10 10 Table 2 Above data clearly show that in term of quality, price, availability and promotional activities the top of the mind brand is Emirates Airline. While, Etihad Airways is the second brand in term of quality, good will and other mentioned factors in the mind of people. In term of quality people rate airlines as 10 for Emirates Airline and 9 and 8 for the rest two airlines Competitive Advantage In today world every organization is engaged in competition. In airline industry the competition is increasing day by day as the competitors are trying to provide more quality services then each other. in case of Emirates Airline as it is the oldest airline of UAE and has shown the tremendous growth over the time therefore, toady it’s as clear cut competitive advantage over it competitors. Market Research The airline industry of UAE ha lot of potential for growth as the UAE is the hub of tourism and millions of people as a tourist visited this country. Therefore the demand for services provided by many airlines is increasing day by day as the population of UAE is increasing. The main point that has to be cover are as follows: first thing that is required, is the identification of the targeted audience. Furthermore, the second that have to make clear is the need and wants of that targeted audience. The later part will in detail mentioned the targeted audience and the need and wants of that targeted audience. Mentioned earlier the main and the foremost thing in the marketing is target market identification. From this mean that we have to clarify that who are our potential buyer who will enjoy our services. For the purpose of identifying the target audience marketer first have to divide the market into different segments and then on the basis of their needs and wants offering them the desired product (DeMers, 2012). Emirate Airline target audience includes people of: business people, families, and transit passengers. Once a targeted audience is identified we have to look the need and wants of that targeted audience. Moreover, we have to look which need is least and which one is of most importance. Second aspect is that how the particular airline is going to satisfy or dissatisfy with the available services with respect to each of the priority important needs and wants. As for as Emirate Airline is concerned the basic need of people through this airline are comfortable journey, quality services, quality food during traveling, and may other required facilities during traveling. Like facilities that should be provided to disable and aged people are also cater by Emirates Airlines. (Special Needs | Essential Information | Emirates Online Booking and Planning | Emirates, 2014). Customer Analysis This section will in detail analyze the targeted market of Emirates Airline. Basically, the customer analysis is the way of gathering data from customer to known about their purchase decision. Therefore, the section in detail analysis the potential customer of this airline and the different factors that affect their purchase decisions. Three type of people is the target audience of Emirates Airline business people, families, and transit passengers. Target Market Segmentation Description Area / Region: UAE, and all six continent in the world AGE:people of all ages Gender:Both Family Life Cycle:Bachelors, married, working women, office working people, old age people are the targets. Other people:Business people, families, professional and other people from all over the world Table 3 Decision Making Process Analysis external consumer behavior variables Consumer behavior is the acts and decision processes of the consumer which they shows during the purchase the product as well as services. Different studies of consumer behavior has indicated that how individuals, groups and organizations make purchase decision and buy goods and servicer according to their needs and desires. While making purchase decision many factors affect consumer buying behavior (Dudovskiy, 2013). Factors that may affect the people travel through Emirates Airline are as personal factors, cultural factors, psychological factors and most important the social factors. Personal factors Factors such as our income, occupation, our life style which include daily basic activates, interests, as well as opinions. These factors are one of the most vital predictor of people buying behavior. Therefore, people choice regarding whether to travel through this airline or any other and if yes whether to travel through economic class or business class totally depended on these factors ‘i.e.’ on the income and their way of living (Personal Factors Affecting Buyer’s Behavior, 2010). Cultural factors and social factor Buying activities are deeply influenced by cultural factors such as: culture, subculture, and social class. Culture is defined as totally learned behavior that contain shared values believe, norms, customs and rituals of particular region. These shared values and beliefs have great impact on consumer behavior while making a purchase a certain product. Society has also great influencer on purchasing decision of consumers in different situations. Different forces that combined together create society are references groups, family groups and opinion leaders. Family also have great influence on buying behavior (Perreau, 2013). Positioning Strategy Emirates Airline Factors/ attributes on which airline positioned their brands Rating Quality 10 Price 8 Availability 10 Good Will 9 Promotional Activities 10 Diversification 10 Market segmentation research is an understanding of the market’s product needs and wants. It is the process of dividing potentialmarketsor consumers into specific groups and offering product according to their needs. Positioning is referred as creating the image of your product in the mind of that divided potential market. Moreover, positioning referred as factors on which companies differentiate their brand from their competitors. In analyzing product positioning, needs and wants are commonly referred to as product attributes. Some of the bases on which Emirates Airlines position their products are price, quality, demographic, by providing diversified products and many other basis. The Emirates Airline also position their products on following above mention factors in mind of their divided potential market. Additionally, the airline has become number choice of the families around the world. Moreover, the airline is economically strong and it will never turn down. Three type o f passengers toward whom they tailored their marketing and positioning strategy are business people, families, and transit passengers. Diversification is referred as offering new services to new market. The Emirate Airline also adopt that strategy. And toady Emirates Airline also known as low cost carrier (rodrigo, 2012). product strategy Being a service provider the major aim of the airline is to provide comfortable journey to its customers. And, as they also cargo carrier then their major aim is also provide on time delivery to its customers. Therefore, ensuring the quality services is the foremost strategy of the airline. Moreover, the airline always try to remain first in adopting new technologies and providing unique services. pricing strategy Emirate Airline is positioning their product on the basis of price. For example Emirate Airline has succeed to avoid its prices matching with what other airlines are offering product to customers at lower price. They have competitive pricing strategy. Moreover, another pricing strategy that Emirate airline is following is the premium pricing strategy (Emirates flight pricing sales strategy, 2014). The prices are not fixed they are flexible and it’s due to economic condition around the world. distribution CHANNELs The wholesaler and retailer through the use of their cargo services send their products to end customer. Therefore the no of channel between end customers are three. advertising strategy For Promotion of their brands Emirate Airline uses of traditional marketing techniques like: Word of mouth Web site promotional campaigns Social Networking TV and Print media Ads They allocate a handsome amount for their advertising budget. They also follow Informative Advertising: where they try to create brand awareness and knowledge of new products or new features of existing products. customer services and relationship activities Their cargo service provide on time delivery to its customers. Moreover, their major aim is provide the quality services for that they have dedicated team that work day and night for ensuring the quality (Special Needs | Essential Information | Emirates Online Booking and Planning | Emirates, 2014). For them their main aim is that they provide such services that their customers get full satisfaction. Over the time they have built strong relationship with their customers. Therefore, the airline is first choice of customer around the country and around the world. CONCLUSION Dubai based airline company is the subsidiary of Emirates Groups. The airline is the leading as well as the largest airline of not only UAE but also of Middle East. The airline operates more than 3400 flights per week. These flights take off from its hub at UAE to more than 133 cities in 73 countries around the world. The Emirates Groups service Emirates Sky Cargo undertake the cargo activities of this airline. With the only aim of providing the quality services as well as the comfortable journey to its travelers the airline is the leading airline of Middle East region. From long ago the airline is applying full fledge marketing strategies to ensure the quality services they are providing to their clients. They are following the best promotional strategies, pricing strategies, advertising strategies, and distribution strategies. Their position in the market is better than its competitors. Recommendation The only recommendation is that, they have to position their marketing activities while considering all their competitors. As, Etihad Airline is also doing well and providing tough time to its competitors. According to an article it is clearly mention that Etihad along with Emirate Airline are providing tough time to its competitors. Moreover, Etihad Airways is also providing best services and providing full customer satisfaction. Therefore, Emirate Airline has considered that also as Etihad may become threat for the Emirate Airline in future.